PAINT THE BAR BRAVE
A Nationwide First Responder Appreciation Movement
ONE NIGHT. ONE WEEK. ONE MONTH.
THOUSANDS OF VENUES. ONE TRADITION.
Every year, across America, first responders answer the call millions of times.
They protect our communities.
They serve our neighborhoods.
They are there when we need them most.
This September, bars and restaurants are coming together to help their communities say thank you.
Paint the Bar Brave brings bars, restaurants, first responders and local communities together through great hospitality, red and blue cocktails and a simple act of gratitude.
A chance to recognize the everyday champions who:
Participate for one night, one week or the entire month.
You choose what works for your venue.
THE MOVEMENT HAS STARTED.
NOW HELP US GROW IT.
GIVE PEOPLE A REASON TO COME IN.
GIVE THEM A REASON TO BRING SOMEONE.
GIVE THEM A REASON TO REMEMBER YOUR BAR.
Paint the Bar Brave turns a cocktail promotion into something your entire community can participate in.
DRIVE TRAFFIC
Create a reason for customers, first responders, their families, friends and supporters to come together at your venue.
CREATE COMMUNITY
Bring together the people who serve your community and the people who want to thank them.
BUILD GOODWILL
Show your customers that your bar isn't simply located in the community.
IT'S PART OF THE COMMUNITY.
ONE NIGHT.
Create one memorable First Responder appreciation night.
ONE WEEK.
Turn it into a week of cocktails, recognition and community participation.
ONE MONTH.
Make Paint the Bar Brave part of your September programming.
A growing movement bringing bars, restaurants and communities together to recognize the First Responders who protect, serve and answer the call.
AS EASY AS 1. 2. 3.
POUR.
Feature Paint the Bar Brave red and blue cocktails made with Championz gin.
We provide cocktail ideas and recipes designed to make participation simple for your bar team.
PROMOTE.
Let your customers and community know that you’re Painting the Bar Brave.
Your Paint the Bar Brave toolkit can include:
Cocktail Recipes • Cocktail Menus • Posters • Table Tents • Social Media Graphics • Digital Marketing Assets • Point-of-Sale Materials • Activation Ideas
RECOGNIZE.
This is where you make Paint the Bar Brave your own.
Invite local First Responders.
Recognize a First Responder Champion.
Create a Gratitude Wall.
Host a First Responder appreciation night.
Invite customers to nominate someone who deserves recognition.
Share the stories of the people who serve your community.
Or simply bring everyone together and raise a glass.
YOU DECIDE HOW BIG — OR HOW SIMPLE — YOU WANT TO MAKE IT.
It can be as simple as featuring red and blue cocktails for one night…
…or become an annual First Responder celebration your entire community looks forward to.
WE PROVIDE THE PLATFORM.
YOU MAKE IT YOUR OWN.
WHY IT MATTERS
EVERY CHAMPION HAS A CHAMPION.
That’s the enduring belief behind Championz gin.
There are champions all around us.
People who protect us.
People who serve us.
People who answer the call when we need them most.
Paint the Bar Brave gives us an opportunity to recognize some of those champions — the firefighters, EMTs, paramedics and law enforcement officers who protect, serve and answer the call.
Championz gin Hero’s Editions support organizations serving First Responders.
PROUDLY SUPPORTING THE FIRST RESPONDER ORGANIZATION.
EVERY BOTTLE GIVES BACK.
EVERY GLASS GIVES THANKS.
But Paint the Bar Brave is about more than the bottle.
It’s about what happens around it.
A customer says thank you.
A First Responder feels recognized.
Friends and families come together.
Someone tells the story of a champion.
A conversation begins.
CONVERSATION BECOMES CONNECTION.
CONNECTION BECOMES COMMUNITY.
COMMUNITY BECOMES TRADITION.
And every new venue makes the movement stronger.
THIS SEPTEMBER
ONE NIGHT. ONE WEEK. ONE MONTH.
Choose how you want to participate.
Choose your Paint the Bar Brave cocktails.
We'll help you bring it to life.
JOIN THE MOVEMENT.
CHEERS TO CHAMPIONS.
MAY WE KNOW THEM AND MAY WE BE THEM.
